Mercedes-Benz Revives G-Class Cabriolet for Global Markets

Mercedes-Benz (Zorrox: MBG) is reintroducing the G-Class Cabriolet, reviving a soft-top version of its luxury off-roader after more than a decade. The move marks a return to mainstream production of an open-top G model for the first time since the exclusive Maybach G650 Landaulet in 2018 and the G500 Cabriolet that ended in 2013.

Soft-Top Heritage Meets Global Ambitions

The G-Class Cabriolet—last seen in the ultra-luxury G650 Landaulet limited to 99 units—is being relaunched as part of Mercedes-Benz’s broader global push. Unlike its niche predecessors, the new convertible will be sold in nearly all major markets, including the U.S., signaling a shift toward wider appeal.

Teaser Image Hints at Landaulet-Style Roof

A teaser image suggests a Landaulet-style soft top folding across the rear, echoing earlier models while maintaining the G-Class’s rugged profile. Technical details remain under wraps, but the silhouette points to a design balancing off-road credentials with premium convertible styling.

Launch Timing Points to 2026 Model Year

While Mercedes-Benz has not confirmed a date, industry reports indicate the Cabriolet will be part of the 2026 model-year lineup. The launch appears timed to align with refreshed 2025 G-Class lines, suggesting production is close.

Luxury Statement with Wider Reach

Analysts expect the Cabriolet to sit on the G550 platform, offering petrol, diesel, or even electric options. The broader rollout positions it as a lifestyle statement vehicle, targeting both luxury buyers and off-road enthusiasts. Its halo effect could lift demand across the wider Mercedes-Benz lineup, reinforcing brand equity in a competitive luxury SUV market.

Tips for Traders

• Watch Mercedes-Benz (Zorrox: MBG) for supplier and production disclosures that may hint at margin impact.

• Monitor pricing and preorders for G-Class models; Cabriolet premiums could boost ASPs.

• Assess brand halo effects—success of the Cabriolet may bolster demand across MBG’s portfolio.

• Track competitive responses from luxury SUV peers seeking to defend market share.

• Factor FX exposure into strategies, as U.S. and overseas pricing dynamics may shift with currency trends.